Simply put a SWOT Analysis is a personal audit and can be carried out for a product, place, industry or person.
- Strengths: characteristics that give an individual or project have as an advantage over others.
- Weaknesses: characteristics that place the individual or project at an disadvantage relative to others
- Opportunities: elements that the project or individual could exploit to its advantage
- Threats: elements that could cause trouble or be problematic for the individual or project